Helping businesses accept cryptocurrency without internal disruption
Client Overview
In 2017, Bitcoin was gaining traction not just among early adopters, but within mainstream commerce. Forward-looking businesses across sectors – ranging from e-commerce to financial services – began exploring how to integrate cryptocurrency into their payment offerings.
While interest was growing, the practicalities of doing so posed a challenge. Most didn’t have internal blockchain expertise, and few were willing to rework existing systems just to support an emerging payment method.
The opportunity was clear: enabling crypto transactions could create competitive differentiation and tap into a new customer base. But it had to be done in a way that was secure, low-risk, and easy to manage.
That’s where we came in – with a solution that offered all the benefits of accepting Bitcoin, without requiring clients to become blockchain experts themselves.
Challenges Faced
The clients we supported were not early-stage crypto companies – they were established businesses looking to experiment with digital currency without disrupting their core operations.
The challenge wasn’t simply adding a new payment method – it was doing so in a way that fit into their existing architecture, processes, and security models.
Internally, there was hesitation. Teams were unsure how to approach blockchain technology without exposing themselves to unnecessary risk or complexity. The systems in place weren’t designed with decentralization in mind, and there were concerns about long-term support, compliance, and integration overhead.
The broader issue was one of alignment: how to bring a fundamentally different technology into a traditional environment without requiring a full transformation.
These businesses needed a way to move forward quickly, but with control, clarity, and trust in the outcome.
eLando’s Solution
We designed and delivered a Bitcoin Payment System that allowed businesses to integrate cryptocurrency payments without needing to understand or manage the blockchain layer.
Our approach focused on simplifying the path to adoption – packaging the core capabilities into an easy-to-use service that handled the complexity behind the scenes.
The solution was built to scale, integrate cleanly with existing systems, and support secure operations without disrupting internal processes. By abstracting the most sensitive and technical aspects, we enabled our clients to move quickly while staying focused on their core business.
Results & Impact
The system allowed businesses to adopt Bitcoin payments with minimal disruption to their operations. Integration was fast and straightforward, enabling teams to move forward without getting blocked by unfamiliar technologies.
Security concerns were effectively mitigated by removing the need for internal handling of sensitive components. As demand grew, the platform continued to perform reliably, requiring no major adjustments.
Internally, clients reported smoother onboarding of crypto payments and increased confidence in offering alternative payment methods – without stretching their existing capabilities or infrastructure.
Conclusion
This project allowed businesses to act on new opportunities in the crypto space – without needing to transform their internal setup or assume operational risk.
By delivering a ready-to-use platform that worked with their existing systems, we helped them make progress where others hesitated. It remains a clear example of how practical, well-structured solutions can unlock new capabilities without adding unnecessary burden.
Key Technologies
Ruby on Rails, Electrum, Selenium, Docker, PostgreSQL, Heroku, REST API, Microservices Architecture
